The only platform in existence where you can identify a future electrician at 16, support their training at 18, equip them at 20, upgrade them at 25, and retain them for life.
We’re not building an ad platform. We’re building the commercial layer of the skilled trades ecosystem.
Every user is actively exploring a trade, enrolling in training, applying for jobs, or working in the field. This isn’t guesswork stitched together from cookies. It’s the most valuable workforce dataset ever created.
Real‑time, high‑fidelity behavioral data. What trade they’re entering. What gear they’re researching. What jobs they’re applying to.
Match the product to the phase: Exploration, Commitment, Placement, Active Workforce, Advancement.
Conversational data — not passive collection. Anonymized R&D streams: "why did the user reject a brand," "what feature do they wish their toolbelt had."
Target Phase 1–2 users (16–18‑year‑olds) to subsidize starter kits and lock in lifetime brand loyalty before the trades pick a default.
Run B2B campaigns to contractors directly — "New Crew Outfitting Bundle" the moment they hire a JobSite Link cohort.
Track engagement, clicks, purchases, and career progression. Tie marketing spend directly to revenue, not vanity metrics.
Welding. Electrical. HVAC. Plumbing. Construction. Solar / Renewable. Data Centers.
Pre‑training. In training. Certified. Specialized.
Exploring. Applying. Hired. Experienced.
Region. Climate. Employer preferences. Geographic deployment patterns.
Tools researched. Jobs applied to. Certifications pursued. Career trajectory.
Phase 1 (Exploration) through Phase 5 (Advancement). The same user, different products, different message.
Monthly Advertising Subscription based on targeting depth, impression volume, complexity, and data access. Optional add‑ons available for brands committed to category leadership.
The platform’s users get real value. Your brand becomes the default in your category.
Stop spending against demographic proxies. Spend against verified, progressing, trade‑specific individuals.
Founding partners shape the integrations — sponsored avatar recommendations, bundle integrations, employer‑aligned product placement.
Identify a future electrician at age 16. Retain them for life.
Founding partner positions are limited by category. Tools, batteries, work apparel, footwear, insurance, financial services — once a category is claimed, it’s closed.